Affiliate Partners

We run a straightforward affiliate programme at Mr Lucky for publishers, streamers, content creators and marketing partners who want to promote our UK-facing online casino. We see affiliates as long-term partners and offer practical commercial terms, transparent reporting and ongoing support to help you convert traffic and grow revenue responsibly.

What the programme is for

Our programme is designed to reward partners who bring engaged players to our brand. Whether you run a comparison site, stream casino sessions, operate an email list or manage paid campaigns, we provide the tools and account support you need to track performance and optimise campaigns aimed at UK audiences.

Partnership benefits

We focus on clear, commercial benefits that make it easy to work with us. Partners get access to a dedicated affiliate manager, creative assets localised for the UK market and flexible commercial models to suit different traffic types. We also offer technical support for deep links, landing pages and campaign troubleshooting so you can scale activity with confidence.

Commission structure

We offer a selection of commercial models to match your traffic and goals, including revenue-share arrangements, fixed acquisition deals and hybrid options. Exact terms are agreed individually and reviewed periodically to reflect performance and long-term volume. We don’t publish fixed percentages here because we tailor offers according to partner type, geographies and compliance requirements.

Tracking and reporting transparency

All partners receive access to a partner portal with clear, up-to-date reporting on clicks, conversions and net revenue. Reports include campaign-level data and attribution windows so you can reconcile performance quickly. We aim to keep tracking accurate and transparent and to resolve any discrepancies through a cooperative review process with your affiliate manager.

Marketing tools and support

Creative support includes a library of banners, ready-made landing pages, text links and suggested promotional copy optimised for UK audiences. We provide asset sizes that work on desktop and mobile and can supply customised creatives on request. Your affiliate manager will also share best-practice tips for traffic segmentation and conversion optimisation.

Long-term cooperation

We prioritise steady, scalable partnerships over one-off campaigns. That means regular performance reviews, timely payments and flexible commercial adjustments as your volumes grow. Our aim is to build transparent, mutually beneficial relationships with partners who want to promote responsibly and develop a sustainable revenue stream with Mr Lucky.